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MEET YOUR INSTRUCTOR:

Laura Huth is an award-winning consultant who brings over 20 years of experience to nonprofits of all types working for positive social change.

 

Laura’s specialties include fundraising, communications and marketing, and planning. Through her company, do good Consulting, she enjoys helping clients raise money to grow their causes, use storytelling to grow their audiences and support, and build great communications tools like website, social media, brochures, and other collateral pieces.

 

Laura began her non-profit career by founding the Illinois Student Environmental Network at age 24, a statewide training organization serving Illinois’ college students. After 10 years, she became Executive Director of Habitat for Humanity of Champaign County where she turned the near-broke agency into an award-winning powerhouse using new fundraising, communications, reporting, and tracking systems. She also served as an elected member of the Urbana City Council, and co-founded several community groups, including one that won the Governor’s Hometown Award. She is currently the co-chair of the Central Illinois Nonprofit Training Institute, a new initiative to bring comprehensive and curriculum-driven training to central Illinois’ nonprofit leaders and their organizations.

 

Laura and do good Consulting have been recognized as Woman of the Year, Small Business of the Year, and Outstanding Fundraising Executive by various entities across Central Illinois.

 

 

Non-Profit Training

 

 

The following classes are offered free of charge due to the generous sponsorship of Good Works Connect/Donors Forum, do good Consulting and United Way of Champaign County.

 

Loud & Clear: Low-Cost, High-Impact Marketing for Small and Mid-Sized Nonprofits

As non-profits compete for public support, financial resources, and even volunteers, any chance to tell your organization’s story and boost your visibility is an opportunity to engage the community with your cause, build buy-in, attract supporters, and draw in clients and customers. From the elevator to the evening news, marketing and public relations play a critical role in helping advance your organization's mission. This session is geared toward staff, volunteers, and board members who want to learn great low-cost, high-impact marketing and public relations ideas and find out what works and what doesn't in telling your story. Learn to identify ideal target audiences, great storytelling techniques to grab attention, how people actually listen and learn, effective low-cost techniques to reach new and existing audiences, and how each person in your organization can make a difference.

 

Wed Jun 17, 2015
WBT 475 001Z
Register

1-2:30pm
Deadline: Jun 10

Storytelling & Photography for Nonprofits

Captivating storytelling and compelling photography are two powerful tools nonprofits have at their disposal to make major impacts on donors and the public. But storytelling isn’t a forte many have, and many haven’t mastered the art of great photography as a means of storytelling and grabbing attention.  Learn how to take every day happenings around you at work and weave them into persuasive and engaging story to engross audiences of all kinds with Laura Huth and Erich Adickes. Discover easy ways to use even the simplest of devices – like smartphones – to take photos worth those thousand words, and worthy of e-newsletter and social media production.

Wed Jun 17
WBT 483 001Z

Register

3-4:30pm
Deadline: Jun 10

Getting Grassroots Gifts: The Lifeblood of a Healthy Nonprofit

Learn how to effectively raise money from people. With nearly 80% of charitable dollars coming from individuals (compared to 15% from grants), it is critically important for nonprofits of all sizes to develop a strong, sustainable, and thriving grassroots giving program. From $20 donors to annual givers to major gifts, learn the not-so-secret secrets of how and why people give, how and when to ask them, and other useful tips.

 

This session is most helpful when taken hand-in-hand with “Loud & Clear: Low-cost, high-impact marketing for small and mid-sized nonprofits”

 

Wed Jun 24 

WBT 476 001Z
Register

 

1-2:30pm
Deadline: Jun 10

 

Show-Stopping Fundraising Appeal Letters

With mailboxes filled with advertising slicks, junk mail, and endless appeals for money, it might seem an impossible task to get your fundraising letter to be the first things your supporters open. But it’s easier than you think. Learn the tried-and-true techniques of preparing fundraising appeal letters that your supporters will not be able to resist. Start moving your reply rates from 1-2% up to 10-20% and see donations – and donation amount – rise. All with a few easy techniques, a bit of elbow grease, and a long-term vision.  

A helpful session to take in conjunction with this workshop is “Getting Grassroots Gifts: The lifeblood of a healthy nonprofit”.

 

Wed Jun 24
WBT 478 001Z

Register

3-4:30pm
Deadline: Jun 17

Creating Amazing Special Events of All Types

If you think about all the events you’ve attended over the years, there are those you remember and look forward to attending, and those you would prefer to forget (and perhaps even left early from). Creating those memorable events packed with amazing results is hard work, especially if event planning isn't your forte.  Discover the inside tips, techniques, and tricks of pulling off flawless events, developing the confidence you need to pull everything off like a pro. From staff retreats to annual dinners to volunteer gatherings to major conferences, you’ll learn to anticipate needs and details, plan for the worst, and see the nuts and bolts needed behind-the-scenes and front stage to create well-run professional gatherings. 

 

A helpful session to take in conjunction with this workshop is “Getting Grassroots Gifts: The lifeblood of a healthy nonprofit”.

 

Wed Jul 8
WBT 477 001Z

Register

1-2:30pm
Deadline: Jun 17

Metrics, KPI, and Statistics, oh my! Measuring-and Sharing-What Matters in Nonprofits

Today the value and use of evaluation and metrics to nonprofit organizations has never been more important – or required. From mandated use of various forms for accountability to donor-driven transparency to volunteer program efficiency, understanding and keeping evaluation and benchmarking statistics and tools is now a non-negotiable part of running a top-shelf nonprofit. But while most nonprofits get high marks in delivering value, we easily get lost in numbers, floating amidst the sea of data available for us to measure and share.  Learn to stay competitive and compliant, demonstrate the value of your work, and report outcomes in ways that engage and excite donors, funders, elected officials, and other constituencies. 

 

A helpful session to take in conjunction with this workshop is “Getting Grassroots Gifts: The lifeblood of a healthy nonprofit”.

 

Wed Jul 8
WBT 480 001Z

Register

3-4:30pm
Deadline: Jul 1

Let's Face It: Making Facebook Work for Your Organization

People love it or hate it. In today’s age, the importance of Facebook to nonprofits cannot be overstated. Done right, Facebook can help put your group on the proverbial map. Done wrong, it can stagnate and leave your group looking backwards and behind-the-times. In this 1.5 hour hands-on, interactive workshop conducted in a computer lab, learn the latest tricks and tips for using personal and organizational Facebook pages to maximize impact. Learn to invigorate board, staff, public, and client engagement, and learn how to use ads, Facebook insights, and best settings to increase engagement while protecting your interests.

 

A great pairing to this workshop is “WWW: Does Your Website Make the Grade”.

 

Wed Jul 15
WBT 481 001Z

Register

1-2:30pm
Deadline: Jul 8

WWW: Does Your Website Make the Grade

Does your website build relationships? Engage donors? Excite volunteers? Assist clients? Does it really? In this hands-on, interactive workshop conducted in a computer lab, we’ll take a critical look at your website against best practices, analyzing it top-to-bottom for clarity, image, and ranking. We’ll dig deep, looking at navigation, accessibility, SEO, keywords, and take a serious look at content.  In today’s digital world the content on our websites (and/or Facebook) is often the first, and possibly the only, communication we have with our visitors. It’s important that your website make the cut – or even be a cut above. In this session, we’ll be acting as our own customers – donors, volunteers, clients, media, and others – to see how they see us on the web, determining what changes to make to increase effectiveness.

 

A helpful session to take in conjunction with this workshop is “I'm No Dummy: But Can Someone Show Me How Facebook Really Works”.

 

Wed Jul 15
WBT 482 001Z

Register

3-4:30pm
Deadline: Jul 8

Planning to Succeed: The Nuts & Bolts of Strategic and Organizational Plans

Strategic and organizational planning is critically important to the success of any nonprofit – and to engaging broad organizational audiences. But it’s hard to do well, and many groups suffer from outdated, dusty, boring or confusing – or even nonexistent – plans.  Learn the nuts and bolts of solid strategic plans – a structure that can (and should) be used to develop development plans, communications plans, and program plans. While we won’t be creating any plans in this session (these are organization-wide processes), you’ll learn what steps you need to take to create real, living documents, and what truly meaningful and engaging plans look like (and how they can transform your organization’s operations).

Wed Jul 22
WBT 479 001Z

Register

1-2:30pm
Deadline: Jul 1

 

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